What is a self liquidating promotion


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Don't forget that promotions can be aimed at wholesales and distributors as well. Examples here might include joint promotions between a manufacturer and a distributor, sales promotion leaflets and other materials (such as T-shirts), and incentives for distributor sales people and their retail clients.

Buick ran a contest that provided entrants with the opportunity to win a new Buick Lucerne.

The offer was a voucher for a free beauty treatment (eg a facial, or manicure) at the recipient's local salon which was featured in the personalised mailing.

To claim their reward, consumers simply attached two proofs of purchase to the voucher and redeemed the offer at the salon.

Sales promotion is any initiative undertaken by an organisation to promote an increase in sales, usage or trial of a product or service (i.e.