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Their lack of transparency and the process of getting an explanation also added to the painful experience.

All of which could have been easily solved by giving a reason in person at one of the branches.

However, instead of just tweeting about the ordeal, he took it up a notch by going the paid advertising route to promote his tweet.

Now you would expect an airline such as British Airways to swiftly response to the promoted tweet.

But as it turned out, it took them an astonishing eight hours to respond - by which time it had been seen by 76,000 users and featured on Mashable .