This week, I will discuss how that double-bind for women may have resulted in a double-bind for men as well.
Today, men are given confusing tkday contradictory advice.
If they follow what society tells them to do, they often end up "good guys" who are taken advantage of, mistreated, and Dating in the world today.
In contrast, if they follow more "assertive" biological imperatives, they are labeled "jerks" and "players"—who may get sexual gratification, but not love or respect from what they would consider a "good woman".
Men often define these women along evolutionary psychology lines—women who are sexually-selective, faithful, physically attractive, and have a pleasant, respectful disposition for more on these qualities, see Buss, and my own articles here and here.