In 2003, at least 29 million Americans (two out of five singles) used an online dating service (Gershberg, 2004); in 2004, on average, there were 40 million unique visitors to online dating sites each month in the U. Ubiquitous access to the Internet, the diminished social stigma associated with online dating, and the affordable cost of Internet matchmaking services contribute to the increasingly common perception that online dating is a viable, efficient way to meet dating or long-term relationship partners (St. Mediated matchmaking is certainly not a new phenomenon: Newspaper personal advertisements have existed since the mid-19th century (Schaefer, 2003) and video dating was popular in the 1980s (Woll & Cosby, 1987; Woll & Young, 1989).
The online dating arena represents an opportunity to document changing cultural norms surrounding technology-mediated relationship formation and to gain insight into important aspects of online behavior, such as impression formation and self-presentation strategies.
Mixed-mode relationships, wherein people first meet online and then move offline, challenge established theories that focus on exclusively online relationships and provide opportunities for new theory development (Walther & Parks, 2002).
This study investigates self-presentation strategies among online dating participants, exploring how participants manage their online presentation of self in order to accomplish the goal of finding a romantic partner.
Thirty-four individuals active on a large online dating site participated in telephone interviews about their online dating experiences and perceptions.
We really try to get to know them and write a profile that's a good fit and ask them to give us feedback.