How to market a dating website terrified of dating
See also: How to Fall In Love With Your Blog All Over Again Ok Cupid is a free dating site with millions of active users.
The site's blog, OKTrends, has made massive waves -- not just in online dating - but to American culture at large.
As online dating services become increasingly popular – with 15% of all American adults reportedly having used one – these sites are cleverly tapping into customer demand.
While some larger dating sites rely on television or PPC advertising, good old fashioned content marketing remains a great way to attract a clientele. And to learn more on this topic, check out these Econsultancy resources: OKCupid was one of the first online dating websites to use content to drive its overall strategy.
A recent email campaign, launched in time for Thanksgiving, asked users what they were thankful for.