City nicknames can help in establishing a civic identity, helping outsiders recognize a community or attracting people to a community because of its nickname; promote civic pride; and build community unity.
Participants were asked to evaluate about 800 nicknames and 400 slogans, considering several criteria in their assessments.
In 2005 the consultancy Tagline Guru conducted a small survey of professionals in the fields of branding, marketing, and advertising aimed at identifying the "best" U.
The assigned criteria were: whether the nickname or slogan expresses the "brand character, affinity, style, and personality" of the city, whether it "tells a story in a clever, fun, and memorable way," uniqueness and originality, and whether it "inspires you to visit there, live there, or learn more." The top-ranked nickname in the survey was New York City's "The Big Apple," followed by "Sin City" (Las Vegas), "The Big Easy" (New Orleans), "Motor City" (Detroit), and "The Windy City" (Chicago).
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