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While the haters flooded social media, they might actually be in the minority.
Between its network effect, international appeal, and the fact that many of Facebook’s matches will be at least partially based on IRL interactions — for example by attending the same event — Facebook’s dating operation could be the dating app to rule them all.
Sociologists Michael Rosenfeld and Sonia Hausen of Stanford University and Reuben Thomas of University of New Mexico found that 39% of heterosexual couples that got together in the U. It has a really small dating population all things considered and apps like Tinder aren’t as popular,” she explains.
“Facebook has always been a popular way to date there. So it makes sense for certain countries, because that’s what exists already.
But it’s not going to make sense in every market.”She compared trying to date on Facebook in the U. to hitting on people using Linked In, a situation where the platform and the pursuit of a romantic match are fundamentally misaligned. In addition to Facebook’s privacy record, these are also markets where people have gotten used to thinking of Facebook as way of keeping in touch with friends and family. It was only recently that Facebook CEO Mark Zuckerberg testified in front of the Senate Judiciary and Commerce Committees in the wake of the Cambridge Analytica scandal.